Not For Attribution

Every conference ends at the bar. We start there.

We started Not For Attribution because we kept having the same conversation — at different companies, in different roles, on different sides of the business — and realizing how few of us actually know each other. Across newsrooms, across disciplines, across the street.

Our predecessors had the long lunches, the black books, the smaller clubbable world. We got Slack, Zoom, and organizations too large to know everyone in the building, let alone the building next door. We have the experience. We don't always have each other's numbers.

Not For Attribution is a quarterly gathering — part panel, part cocktail party — for directors, VPs, producers, and writers across the news industry. Intimate, invite-only, and deliberately off the record. Each evening features a panel conversation with senior voices and outside perspectives, held at a private members' club in Brooklyn. Open bar. No name badges. No recordings.

A collaboration between people at WSJ, NBC News, CNN, ABC News, and the NY Post.

The Founding Committee

Joe Cooke

Joe Cooke

Director of Strategy, WSJ
(Office of the GM)

[portrait]

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Senior Director Strategy & Operations
CNN

[portrait]

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VP Strategy & BD
NBC News Group

[portrait]

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BD Exec
Infosys

[portrait]

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Reporter
NY Post

[portrait]

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EP
ABC News Group

6:30 pm

Cocktails & arrival

7:00 pm

Panel conversation

7:30 pm

Q&A

7:45 pm

Dinner & networking

8:30 pm

Close

What's said here stays here. No recordings. No exceptions.

The Urbane Arts Club

Not For Attribution is held at The Urbane Arts Club, a members' club in a former 1920s speakeasy in Ditmas Park / Prospect Park South, where the rooms still carry the glamour of another era: old hardwood floors, tin ceilings, Gothic Revival chandeliers, and an old grand piano once played by Cole Porter. Part salon, part hideaway, the club brings together writers, musicians, filmmakers, and other creative types, making it a fitting home for an evening built on candid conversation, generous company, and the idea that the best industry talk still happens offstage.

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Line drawing of The Urbane Arts Club

Quarterly. Curated. Confidential.

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